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Hello World !

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Back To Basics

At somethng, we make soft, light and durable basics from the most premium natural fabrics for your life’s daily adventures. We believe success lies in re-inventing yourself every day, being honest and going back to the basics, that’s what our clothing is all about. It will stick with you for years, even decades to come. Say Yes to Quality, Wear Better.

Designed to last

Modern cut

Uniform and well-rounded cuts ensure the tee snuggles and sets in really well. Perfect lean fit

Balanced Weight

Perfect GSM keeps your tee on the sturdy side giving it a smooth drape that helps keep the shape

Supima cotton

Sourced from USA, the 37mm extra long staple cotton is the finest in the world - 100% Supima

People In search of somethng

Perfect Basics, for Imperfect People